Smarter Marketing with Smart Fields

How Smart Fields Bring Metrics Into Your Workflow

Creating high-quality marketing content often comes with a hidden frustration: endless manual checks.
Before a social media post or blog article can go live, someone needs to confirm:

• Does the link have the right tracking parameters?
• Is the text within character limits?
• Is the image small enough to upload quickly?
• Does the blog title include the main keyword?

Usually, these checks mean bouncing between spreadsheets, SEO plugins, and external tools — a time-consuming process that’s easy to get wrong. A missing UTM tag or oversized image can slip through the cracks, affecting campaign tracking or performance.

This is where Smart Fields make all the difference. By automating validations directly inside Jira, they turn error-prone manual reviews into clear, automated indicators. Marketers know instantly whether their content meets requirements — no extra tools, no second guessing.

In this article, we’ll explore how Smart Fields support marketing use cases, with two examples: social media content and website/blog content.

Tracking Metrics for Social Media with Smart Fields

When preparing posts for LinkedIn, X, or other platforms, every detail matters. With Smart Fields, we can automatically check and validate the most important aspects of social media posts.

Key Metrics & Validations for Social Media

• URL: Ensures that each link is properly formatted and includes UTM parameters for tracking.
• Character Count (including spaces): Helps us keep within the platform’s limits and ensures messaging is concise.
• URL Validation (Traffic Light): A green, yellow, or red indicator shows instantly whether tracking parameters (utm_source, utm_medium, utm_campaign) are set.
• Image Size (MB): Validates that visuals are optimized for upload without exceeding size restrictions.

Instead of manually double-checking every post, Smart Fields provide real-time validation, so posts are consistent, optimized, and campaign-ready from the start.

Tracking Metrics for Website & Blog Content with Smart Fields

For blog posts and website content, the focus shifts toward SEO and readability. Smart Fields help us monitor and optimize the critical elements that influence search performance and user experience.

Key Metrics & Validations for Website/Blog Content

• URL: Making sure each blog post link follows a clean, user-friendly structure.
• H1 Heading: Verifies that every post has a clear, single main heading.
• Main Keyword: Ensures the focus keyword is defined for every piece of content.
• Character Count (including spaces): Keeps meta descriptions and content within ideal length ranges.
• URL Validation (Traffic Light): Checks that UTM parameters are included in outbound links for campaign tracking.
• Keyword in Title (Traffic Light): Confirms whether the main keyword appears in the blog title.
• Keyword in H1 Heading (Traffic Light): Highlights whether the main keyword is included in the H1.
• Keyword Frequency in Meta Description: Measures how well the keyword is represented without overstuffing.
• Keyword Frequency in Content: Tracks keyword density to maintain balance between SEO and readability.
• Image Size (MB): Ensures fast-loading visuals for better user experience.

With Smart Fields, these validations happen automatically. Instead of post-publication fixes or relying on separate SEO tools, we get instant clarity inside Jira on whether our blog is ready to perform.

For a closer look at how validations like URL checks are built, take a look at the Smart Fields documentation.